HISTORY OF CHANEL
The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of Chanel founder Piere Wertheimer.
Founded in 1909, the small shop selling ladies headwear had moved to the upmarket Rue Cambon within a year. The house became especially famous with the elegant little black dress and its signature Chanel No. 5 fragrance - so called as it was the fifth attempt at creating a Chanel perfume that Coco Chanel liked - and the popular Chanel suit, an elegant creation comprised of a knee-length skirt and trim, boxy jacket, traditionally made of woven wool with black trim and gold buttons and worn with large costume-pearl necklaces.
After Chanel No. 5 was launched in 1921, Coco Chanel's fashions became well-known and were purchased by the high flyers of London and Paris society alike. Chanel took to living at the Hotel Ritz, and her suite of residence is named the Coco Chanel Suite even today.
Chanel is also known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. This material is used for clothing and accessories alike. During the early 1970s London socialite millionairess Diane Boulting-Casserley Vandelli was ambassador to the brand, making it ever more popular amongst the european jet-set and upper classes.
2.55 handbag
Another famous item is the Chanel 2.55 handbag with its quilted pattern. The bag
was first launched in the early 20th century and every year the design of the
bag is renewed due to the popularity of the handbag.
The 2.55 handbag was launched on February 1955 (this is the meaning of its
name). It was not launched when Chanel begun her career, at the beginning of XX
Century.
CLICK ON PICTURES FOR DETAIL !
